OMAN
About SOAL Collaborations
Soal Collaborations was founded by a team of experts in branding, advertising, digital marketing and research, each bringing years of experience in their field. We bring that expertise together in every project, shaping strategies that build meaningful connections between brands and their audiences.
ScrollOur name is our promise
Stand Out And Lead: what we set out to do for every brand we work with.
The people behind SOAL
Research, brand management and digital marketing, brought together in one team across Oman and India. Select a portrait to read the story.
Co-founder · Brand research & strategy
After leaving a five-year PhD research programme at Hyderabad Central University, Ajithkumar chose teaching as a career. Later, his journey moved into the world of branding and advertising.
Brand research and strategy have remained central throughout, reaching nearly 100 brands over seven years. Thinking about brands, the markets they exist in and the audiences they serve has always been an engaging process.
View in the portfoliop. 74Co-founder · Brand management
A content creator who writes consistently on social media, Fasil found it hard to place himself in a managerial role within a wholesale brand. He found his place instead in a branding agency, where he discovered a more creative and expressive side of himself. His ability to understand brands and connect with brand owners made the journey fruitful for both.
Five years in branding at CAM and Close made him a natural fit as Brand Manager at an international brand, Bella Bathwares, where he instilled a strong sense of “brand” among employees across the GCC and presented the brand beautifully to its audience. The entrepreneurial call became his return ticket, and in 2025 he co-founded SOAL.
View in the portfoliop. 75Co-founder · Digital marketing, Oman
Hisan began his career in graphic design, creating visual content for brands and their social media platforms. Working closely with content and campaigns led him into digital marketing, where his focus expanded to how brands reach and engage their audiences.
Over five years his work has grown to include content strategy, social media management, paid advertising and website development, connecting an understanding of design with the practical work of planning, running and improving digital campaigns. When SOAL decided to fly to Oman, it found its wings in Hisan: his knowledge of the land and its audience makes him the person who connects every brand with its right audience.
View in the portfoliop. 76Soal Things
We study a brand’s history, purpose, audience, competitors and market position to uncover meaningful insights. That understanding shapes distinctive brands and communication that is relevant, consistent and purposeful.
We explore trends, consumer behaviour, competitors and emerging opportunities, then turn those insights into strategies that strengthen a brand’s presence and support long-term growth.
Strategy, creativity, visual identity and communication come together in distinctive brand systems that build recognition, strengthen positioning and create meaningful connections with audiences.
Strategic thinking and creative ideas turn business objectives into advertising. From campaign concept to creative development and execution, every piece is designed to capture attention, build recall and strengthen brand presence.
Content, social media, performance marketing and audience engagement work together for a stronger online presence, wider visibility, active communities and opportunities that contribute to business growth.
We explore emerging AI tools to create engaging video content. From concept and storytelling to visual production, this opens new creative possibilities while keeping video flexible, efficient and brand-focused.
We create a distinctive design language for every event. From concept and curation to pre-event communication and on-ground execution, each detail is planned to deliver a memorable brand experience.
Practical knowledge of print and production helps choose the right formats, materials, finishes and techniques, so every piece balances quality, visual appeal, cost efficiency and brand consistency.
Inside the studio
Workshops, shoots, celebrations and the everyday work in between.
Where to find us
Mabellah, Muscat
Opp. Aster Mother Hospital
Areekode, Kerala
Project briefs and general enquiries.
