06 / 09Brand identity
View in the portfolio4 pagesFeedoo
A mother’s care, in the letterforms.
Feedoo is a maternity wear brand created with mothers in mind. Its identity needed to carry warmth and care without losing a modern, elegant feel.
- Client
- Feedoo
- Sector
- Maternity wear
- Market
- Kerala, India
- Scope
- Identity rebranding
Identity rebranding
Hidden in the letters.
The logo subtly brings the essence of a mother’s love and care into its letterforms. Hidden within them is the image of a mother feeding her baby, representing care, comfort and the intimate bond they share.
Coral pink is the primary colour. It creates a warm, modern and elegant identity that celebrates the confidence, beauty and strength of motherhood, applied to storefront signage, woven labels, swing tags, gift boxes and shopping bags.
The SOAL Folio
See Feedoo in our portfolio.
4 pages of the SOAL Folio cover this work. They open right here, page by page, without leaving the site.