08 / 09Brand identity
View in the portfolio4 pagesFemy Nighties
Comfort, with a colour for every range.
Femy is a clothing brand specialising in women’s nightwear. The identity needed to be clean, elegant and easy to recognise, and flexible enough for several price segments.
- Client
- Femy Nighties
- Sector
- Women’s nightwear
- Market
- Kerala, India
- Scope
- Identity rebranding
Identity rebranding
One identity, three ranges.
Our objective was a clean, elegant and easily recognisable identity that reflects the comfort and femininity of the brand.
Since Femy offers nighties in different price segments, the logo was designed with a flexible colour system. One colour serves as the primary brand identity, while the other two distinguish the different product ranges across gift boxes, shopping bags, swing tags and woven labels.
The SOAL Folio
See Femy in our portfolio.
4 pages of the SOAL Folio cover this work. They open right here, page by page, without leaving the site.