09 / 09Brand identity & packaging
View in the portfolio2 pagesF.LOOM
Tradition, woven into the mark.
F.LOOM is a men’s dhoti brand that blends tradition with modern design. Its identity needed to work as a logo and as part of the product itself.
- Client
- F.LOOM
- Sector
- Men’s dhoti
- Market
- Kerala, India
- Scope
- Identity rebranding
Identity rebranding
A symbol that becomes a border.
The logo is a combination mark: a custom wordmark and a symbol. The symbol serves as the brand icon and can also be used as a decorative pattern on the dhoti border, creating a distinctive and consistent identity.
Crimson Red was chosen as the primary colour to represent strength, confidence and heritage. Its bold, timeless appeal reflects the pride and elegance of traditional menswear while giving the brand a premium, memorable presence across signage for the Dhothies, Linen and Cotton ranges, packaging, swing tags and woven borders.
The SOAL Folio
See F.LOOM in our portfolio.
2 pages of the SOAL Folio cover this work. They open right here, page by page, without leaving the site.