05 / 09Brand identity
View in the portfolio4 pagesYali
Fresh, elegant, effortless.
Yali is an exclusive churidar brand available only at Family Wedding Centre showrooms. The identity needed to feel modern, confident and individual.
- Client
- Yali
- Sector
- Women’s ethnic wear
- Market
- Kerala, India
- Scope
- Identity rebranding
Identity rebranding
Confidence and individuality.
The logo follows a minimalist design style to reflect the brand’s modern identity, and is inspired by confidence and individuality.
The signature teal colour represents freshness, elegance and effortless style. Together, the logo and colour create a simple, distinctive and memorable identity that carries across shopping bags, swing tags, labels, embossed print and showroom signage.
The SOAL Folio
See Yali in our portfolio.
4 pages of the SOAL Folio cover this work. They open right here, page by page, without leaving the site.